MAGNETIC FIELDS The premium shampoo and conditioner from Fuente are produced with magnetic fields instead of normal stirring. To make a shampoo or conditioner as efficient as possible, the active ingredients have to be very finely dispersed. Only then are they available to the scalp and hair shaft. If the active substances are too big they have insufficient contact with the scalp and hair. The bigger particles have fewer points of contact than the smaller ones. With the bigger particles there are 16 points of contact, with the smaller ones 26 over a length of 10 cm. Apart from that, bigger particles are going to feel greasy and sticky. With all the active substances in Fuente, with a normal technique the hair will feel heavy. What’s more, smaller particles adhere better and remain available to the hair longer. You only need to compare crystal sugar and castor sugar. If you stick your finger into crystal sugar, the crystals will almost all fall off. With castor sugar they remain firmly stuck to your finger. With normal stirrers you can reduce the particles down to one tenth of a millimetre. We’re now going down to one hundredth and even one thousandth of a millimetre. Big particles are first sliced by the stirrer and then cut through the middle again. But once they are smaller than 1 mm, the stirrer cannot slice them anymore. They are too small. The magnetic field works differently. The active ingredients are pumped through a tube. Around that tube is a magnet. The biggest particles are drawn to the wall at mind-boggling speed and smashed there into thousands of smaller particles. Hair which has been damaged has a negative charge on the damaged spot, with our magnetic fields, the products are positive charged and for this reason the hair returns in optimum condition and 100% in healthy shape! Pagina 11

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