POSITION & FUTURE THE GOALS OF FUENTE In 2010, preparations were made to change the face of FUENTE and bring it completely up to date for the next few years. That total metamorphosis was realized in 2011 and enthusiastically received, as is apparent from the huge interest in the product line from across the world. During the period, Truffle by FUENTE Is still the brand’s flagship and is represented in all major luxury stores. In August 2011, Truffle by FUENTE was listed by Harrods in London. 2012 Kadewe in Berlin 2013 Rinascente Milan Pagina 15

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