PROTEIN AND MOISTURE Hair consists largely (± 90%) of a combination of proteins and moisture. With healthy hair, these components are in the right proportions. Any hair treatment can alter those proportions and damage the hair or disturb the balance. If the protein content is too low, the hair will soft and over- elastic. Proteins provide the hair with body. If the moisture content is too low, the hair has almost no elasticity. Moisture provides the suppleness of the hair. In both cases, the hair is difficult to manage and can be dry, dull, irregular and tangled. In fact, it makes no difference what the hair is damaged by. It is suffering from a shortage of protein or moisture. In some cases, both protein and moisture. MAGNETIC FIELDS Pioneering research by Professor Martens of the University of Louvain has enabled FUENTE to make a number of great strides in progress. Producing with the aid of magnetic fields considerably reduces the size of vegetable molecules. They therefore penetrate the hair much more easily, facilitating the curative effect. The result is a performance improvement of no less than 25 percent: something that can be regarded as trendsetting in the field of hair care. 7 Pagina 6
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